BLISS

tom bradley intl. terminal, lax, ca

 

concept:

The store is designed around the concept of simplicity of space letting the product speak for itself. By taking an approach of having one single material represent the overall form of the store we are able to achieve the cleanliness that bliss strives for.

 

highlights:

The Bliss store in Tom Bradley International Terminal exemplifies the possibilities that emerge when the design parameters provided as a framework are utilized to maximize the brand aesthetic into a simple and powerful look.

 

challenges:

Airport retail design is characterized by the seamless integration of individual brand standards, operating manager requirements, and location-specific opportunities that are unique to a transportation terminal.

 

 

Airport retail design is characterized by the seamless integration of individual brand standards, operating manager requirements, and location-specific opportunities that are unique to a transportation terminal. The Bliss store in Tom Bradley International Terminal exemplifies the possibilities that emerge when the design parameters provided as a framework are utilized to maximize the brand aesthetic into a simple and powerful look. Predominant white surfaces create the backdrop which showcase the products in their signature blue color. Deliberate, soft edges allude to the beauty of femininity which their customers are accustomed to having. Rivers & Christian prides themselves in executing these projects to the last detail.

 

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